IG Link Stickers for All!
This week Instagram announced they will be rolling out the “link in stories” sticker to give all users an option to add a link in their stories.
Previously, only certain creator & business accounts had the function available to add a clickable link in their stories.
This update will enable creators of all sizes to monetize their content with commissionable links like MagicLinks or share collections of links through a link in bio solution like our ObsessedWith.It tool.
Whether it’s sharing info on social justice or supporting a local biz, everyone should be able to share what matters to them. 📢❤️
We are excited to globally roll out Link Sticker 🔗, which allows you to share links in your story… no matter how big or small your account is. pic.twitter.com/x5QFClbpaT
— Instagram (@instagram) October 27, 2021
The feature has entirely replaced the previous “swipe up” option that was discontinued in August 2021.
How to use Link Stickers in Instagram Stories:
- Create an Instagram Story
- In the top navigation toolbar, select Stickers
- Choose the Link Sticker
- Copy & Paste the link you would like to share (don’t forget to grab a MagicLink if you want to earn from it!)
- Arrange the sticker to your liking
- Tap sticker for color options
- And Post!
Tips for using the Instagram Link Sticker to grow your business as an influencer:
- Continue to make engaging content for your audience – that’s why they follow you after all.
- If you have a large number or collection of things to link to, leverage a “link in bio” solution like our ObsessedWith.It tool that allows you to arrange all your product recommendations/collections in one shoppable feed for your audience. That way you can share one link where everything lives vs. sharing a bunch of links to single items one by one.
- Align your content with your links – if you are creating content about your latest shopping haul, your links should be to that collection of items or similar items vs. something completely different.
- If you don’t yet have the ability to earn money every time someone shops your links, apply to MagicLinks Creator Network to get access to our influencer tools and monetization ability!
