Where brands and creators thrive

As the global leader in social commerce, we’re shaping the future of video influencer marketing across YouTube, Instagram, TikTok, and more. Our tools empower creators to share products they love and earn income as their audiences shop. While our full-service campaigns drive brand growth with safety, speed, and scalability.

Our story

A Win-Win for Creators & Brands

Since 2015, MagicLinks has helped creators earn, brands grow, and fans shop smarter. With 35K+ influencers, 5,000+ brand partners, and a commitment to doing good, we’re shaping the future of social commerce—one authentic recommendation at a time.

Our values

The magic we believe in

Our values drive everything we do, shaping how we work and the impact we create.

FORWARD, ALWAYS

We are future-focused, constantly experimenting and learning from both successes and failures to drive meaningful change and raise the bar for our partners, employees, and industry.

Come as you are

We embrace individuality, believing that our unique experiences, backgrounds, and quirks make us stronger, driving growth and success through diversity, equity, and inclusion.

GIVE A LOT OF DAMNS

We take ownership of our work and go beyond the status quo to deliver exceptional results, always —even when challenging. We strive to be 1% better every day, continually increasing our impact.

WITH HEART

We lead with courage, passion, and empathy, putting our hearts into our relationships and our work. We balance purpose and playfulness, always remembering that we’re human first.

CONSCIOUS
CO-CREATION

We align and co-create with our team and partners, using technology to propel creators and brands forward while maximizing impact in conscious consumerism.

Building a better future

Purpose-Driven, B-Corp Certified

It’s more than just a certification—it’s a commitment to ethical growth, sustainable impact, and creating real value for creators, brands, and shoppers alike. Join us as we focus on using business as a force for good.

Our commitments in action

Our business depends on the health of the world around us. We’re committed to renewable energy programs, high sustainability standards, and ongoing DEI efforts. Our priority is creating an intentional and safe space to work.

Your partner in progress

We launched Sustainability Ratings in 2020 to drive more transparency around our brand partners’ commitments to environmentalism. We take on the opportunity to have honest and ongoing conversations about our impact.

From the creator content we enable to the brand partnerships we form, we are dedicated to making a positive impact on our community, our industry, and our planet.

CEO & Founder, MagicLinks

Brian Nickerson

Recognized for Innovation & Impact

Our achievements reflect the passion and drive behind MagicLinks as we innovate, lead with purpose, and make an impact. We're proud to be recognized for changing the game in influencer marketing while fostering a team culture that thrives on collaboration, creativity, and excellence.