MagicLinks: Empowering Creators with Authentic Social Commerce Tools - 100% Authentic

OUR STORY

OUR SECRET SAUCE

The beauty of MagicLinks lies in our win/win structure. Since 2015, we've created organic revenue streams for influencers whose fans trust their authenticity and recommendations. Brands know their products are in front of the right people by virtue of us connecting them with the right influencers.

PARTNERS WHO INSPIRE

Our vibrant and curated community is home to over 20,000 influencers (and their 150M+ millenial fans). Meanwhile our diverse partnerships (5,000 and growing) mean world-class brands trust our collaboration to grow their market share and provide reliable ROAS, every time.

A FORCE FOR GOOD

We give a lot of damns at MagicLinks. That means rolling up our sleeves and giving back to our community whenever possible, while continuing to benefit all our business relationships.

MagicLinks is a Certified B Corp, a distinction shared by only about 3,500 certified B Corporations globally. MagicLinks was one of the first influencer technology companies to join the B Corp ranks in 2020.

Looking ahead, what matters is not the certification itself, but the way we live into the spirit of B Corp through well-defined commitments, followed by actions. To our current and future partners alike, we invite you to join us in reinventing e-commerce for the conscious consumer.

OUR TEAM

We are digital video natives, driven by data, passionate about influencer community,
and committed to leaving the world a better place.

Brian Nickerson

CEO / Co-founder

Favorites: Surfing, Crystal Reiki, Transformational Change

Word of the year: Sacred

Commitment: Eliminate single use plastic purchases.
Ed Gross

Vice President of Revenue

Favorites: Family, Guitar, Dachshunds

Word of the year: Opportunity

Commitment: To make sustainable dietary choices for myself and my family as well as making minimal purchases and consuming responsibly.
Jennifer Piña

Global Head of Strategic Partnerships

Favorites: Nomadic Traveling, Ocean, Rhythm

Word of the year: (be the) Witness

Commitment: Zero plastic
Alison Greer

Director of People Strategy

Favorites: Family, Flowers, and Growth

Word of the year: Freedom

Commitment: 80% Plant-based diet
Alissa Pagels-Minor

Director of Marketing

Favorites: Black coffee, finding new music, exploring

Word of the year: Transformation

Commitment: Shopping sustainable brands first
Nicole Tollefsrud

Director of Creator Partnerships

Favorites: Live Music, Dogs & Traveling

Word of the year: Growth

Commitment: Driving an Electric Car, Recycling and Using Reusable Bags
Albert Byaruhanga

Director - DevOps & Site Reliability

Favorites: Biking, Hiking, Grilling

Word of the year: Aspire

Commitment: Conserve Water
Andy Gold

Interim Director of Product Development

Favorites: Hiking, reading, gaming

Word of the year: Sustainable

Commitment: Plastics down, recycling up
Aleks Chojnacka

Business Development Lead

Favorites: Matcha lattes, Nature, Wellness podcasts

Word of the year: Magic

Commitment: Supporting & grocery shopping at my local regenerative farms and zero plastic
Hossein Makky

Technical Support Analyst

Favorites: Cycling, Surprises, Road Trips

Word of the year: Ascend

Commitment: More Recycling
Brian Rosenthal

Brand Sales

Favorites: Family, Guitar, Chicago Sports (although they often drive me nuts)

Word of the year: Grateful

Commitment: More Recycling
Nicole Lauture

Sr. Influencer Manager

Favorites: Road Trips, Belly Laughs and Spicy Food

Word of the year: Service

Commitment: No more single use plastic. Buy from more sustainable brands.
Mike Fatone

Sr. Manager, Communications + Publicity

Favorites: Exercising, Traveling and all things Real Housewives

Word of the year: Healing

Commitment: Eliminate plastic bag usage
Augusto Zangrandi

Sr. Back-End Engineer

Favorites: Programming, Healthy Recipes, Interior Design

Word of the year: Self-improvement
Isânio Moraes

Sr. Front-End Engineer

Favorites: Jesus, Sci-Fi, Movies

Word of the year: Foundation

Commitment: Reduce plastic waste.
Andy Hohl

Account Executive

Favorites: Travel, Music, Documentaries

Word of the year: Passion

Commitment: Walk more rather than Uber to destinations
Anisha Das

Data Analyst

Favorites: Traveling, Cooking and Watching Movies

Word of the year: Empathy

Commitment: To start composting at home this year
Audrey Lim

Marketing Coordinator of Influencer Acquisition

Favorites: Maintaining a healthy and active lifestyle, fries and spontaneous roadtrips

Word of the year: Conscientiousness

Commitment: Prioritise using only sustainable and ethical products
Brooke Bovee

Influencer Partnerships Manager

Favorites: Basketball, hiking, sunshine

Word of the year: Peace

Commitment: Reduce commuting by walking and biking
Callan Reilly-Piña

Associate Chief of Staff

Favorites: Clean beauty, Bravo TV, al fresco dining

Word of the year: Expand

Commitment: Compost at home.
Charmein Reyes

Paid Media Manager

Favorites: Music festivals, iced matcha lattes, dogs

Word of the year: Intentional

Commitment: Purchasing more clean beauty, switching to reusable health/beauty products, and growing my own herbs/produce
Connor Mulcahy

Brand Sales

Favorites: Making playlists, watching sports, going to the beach

Word of the year: Focus

Commitment: Not buying plastic water bottles
Jenna Meyerowitz

Brand Sales

Favorites: Scuba Diving, South Africa, Pesto

Word of the year: Gratitude

Commitment: Consistently recycle
Jennifer Gates

Brand Partner

Favorites: Family, friends, cats

Word of the year: Hopeful

Commitment: Reduce my spending, food waste and single plastic usage.
Laurie Johnson

Operations

Favorites: Stormy Weather, Hot Tubbing, The Beach

Word of the year: Intentional

Commitment: Reduce Consumerism & Reuse
Lila Savoia

Influencer Relations Assistant

Favorites: My english bulldog Dolores, good friends & good food

Word of the year: Happiness

Commitment: Limit my consumption of animal products
Lizzy Heller

Influencer Partnerships Coordinator

Favorites: Concerts and Music Festivals, the beach, personal growth

Word of the year: Authenticity

Commitment: Buy less single-use plastic and more from sustainable brands.
Michelle Pearson

Brand Sales

Favorites: Love itself, Purple, and Music

Word of the year: Change

Commitment: Recycle Everything
Kaitlin Fairless

Business Development

Favorites: Houseplants, reality TV and celebrity gossip, my kittens Cowboy & Izzy

Word of the year: Limitless

Commitment: Involvement in local community and mutual aid organizations
Nico Loya

UX Designer

Favorites: Family/Friends, House Music, New Experiences

Word of the year: Patience

Commitment: Up-cycle Fashion
Stephanie Delgado

Brand Sales

Favorites: Iced coffee, working out, Beyonce :)

Word of the year: Positivity

Commitment: Minimize waste and recycle
Arianna Cipriano

Influencer Sr. Coordinator

Favorites: Boba/tea, photography & video editing, picnics

Word of the year: Gratitude

Commitment: Avoid single use plastics. Upcycle fashion and donate used goods.
Taylor Stammen

Influencer Partnerships Coordinator

Favorites: Travel, aesthetically pleasing restaurants, farmers markets

Word of the year: Extraordinary

Commitment: Bringing a reusable shopping bag to Trader Joes
Pepper Jefferson

Influencer Partnerships Manager

Favorites: Traveling, Dive Bars, Doing The Cha Cha Slide

Word of the year: Abundance

Commitment: Shopping locally and using reusable bags
Tiffany Le-Pham

Influencer Partnerships Manager

Favorites: Iced coffee, my tiny dog Bear, and Taylor Swift!

Word of the year: Intentional

Commitment: Upcycling clothes and not shopping fast fashion.
Taylor McNutt

Associate Campaign Manager

Favorites: My Friends & Family, Documentaries and Harry Styles

Word of the year: Transformation

Commitment: Work to have a more sustainable wardrobe (less fast fashion)
John Rice

Full Stack Developer, Data Visualization

Favorites: Snowboarding, Friends & Family, Coding

Word of the year: Ethos

Commitment: Eat less meat
Vinicius Kawamoto

Front-End Engineer

Favorites: Programming, Soccer, Gaming

Word of the year: Innovation

Commitment: Consume organic foods
Terry Kay

Board Member

Favorites: Music, Dance, Art, Butterflies

Word of the year: Curious

Commitment: Embrace contrast
Cinta Putra

Board Member

Favorites: Sushi, good books, hot yoga

Word of the year: Mindful

Commitment: Half my consumption of plastic bottle drinks
Marc Ladin

Board Member

Favorites: Food, Risk, Surprises

Word of the year: Kinetic

Commitment: One-car family, all electric
Shari Gibbons

Board Member

Favorites: Phil (Husband), Finn (Border Collie), Team MagicLinks

Word of the year: Health

Commitment: Reduce use of single use plastics
Samira Mahjoub Tapia

Advisor

Favorites: Shopping, Cars, Home Decor
Christian Levy

Contractor / Technical Advisor

Favorites: Cycling, SUP, Dogs

Word of the year: Communication

Commitment: Explore Solar Energy
Grace Hartnett

Senior Campaign Coordinator

Favorites: Coffee Shops, Reality TV, and Harry Styles

Word of the year: Renew

Commitment: Cut out fast fashion and focus on shopping locally
Mackenzie Mathis

Associate Campaign Manager

Favorites: Music, Iced Coffee, Family & Friends!

Word of the year: Growth

Commitment: Eat less meat & reduce plastic waste
Shirley Ouyang

Staff Accountant

Favorites: boba, puzzles, & board games

Word of the year: Strive

Commitment: Research and use more eco-friendly alternatives to single-use plastic
Pony Singsay

AP Specialist

Favorites: Food, beer, games

Word of the year: Euphoric

Commitment: Reusing things like Plastic bags/bowls/tupperware
Zenese Pendergrass

Junior Account Manager

Favorites: Traveling, Trying new restaurants & YouTube

Word of the year: Growth

Commitment: Recycle more & purchase more clean beauty products
Keith Leach

Marketing Coordinator, Content & Community

Favorites: Naps, pizza, creating Spotify playlists

Word of the year: Growth

Commitment: Buying sustainable clothing/upcycling items
Sarah Wenzelman

Brand Sales

Favorites: Italian food, shopping, family

Word of the year: Boundaries

Commitment: Shopping my closet before I go out and buy a new one for an event
Genesis Arreola

Content & Community Marketing Manager

Favorites: Music, tennis, my Golden Retriever, Herschel!

Word of the year: Impact

Commitment: Shopping locally-grown produce as much as I can
Esmeralda Presa

Gifting Campaign Coordinator

Favorites: Shopping, Music, and Vegan Food

Word of the year: Gratitude

Commitment: Shopping secondhand
Brooke Hernandez

Senior Campaign Coordinator

Favorites: The beach, music, family

Word of the year: Mindfulness

Commitment: Reduce my carbon imprint by walking instead of driving
Emily Shaheen

Creator Community Manager

Favorites: Family, fashion, travel

Word of the year: Resilient

Commitment: Not shopping at fast fashion retailers, selling my used clothing/buying used clothing
Alexis Papadopoulos

Coordinator, Communications & Publicity

Favorites: Thrifting, music, my dog

Word of the year: Growth

Commitment: Sustainable fashion and recycling

At MagicLinks, we recognize diversity as something bigger than a search term or buzzword. Diversity here is an acknowledgement that the world is made up of many different facets, that all human beings have intrinsic value and worth, and are under no obligation to be anything other than their honest selves. Diversity means recognizing that different views and experiences are as important as those we’re already familiar with. It means taking radical ownership of the things we affect as individuals and as a company - including even inherited ways of doing things which may be destructive or biased and which we must work to change. It means looking at the world and making sure we embody as many of its best qualities as we can, and striving for that as a matter of principle, not as a marketing goal we check off a list.

Diversity goes beyond what we look like, who we are, who we love or how we think. Diversity is shorthand for an integrity-driven way of operating and growing every single day, and we wouldn’t have it any other way.