OUR STORY

OUR SECRET SAUCE

OUR SECRET SAUCE

The beauty of MagicLinks lies in our win/win structure. Since 2015, we've created organic revenue streams for influencers whose fans trust their authenticity and recommendations. Brands know their products are in front of the right people by virtue of us connecting them with the right influencers.

Partners Who Inspire

PARTNERS WHO INSPIRE

Our vibrant and curated community is home to over 20,000 influencers (and their 150M+ millenial fans). Meanwhile our diverse partnerships (5,000 and growing) mean world-class brands trust our collaboration to grow their market share and provide reliable ROAS, every time.

Growing Our Way

A FORCE FOR GOOD

We give a lot of damns at MagicLinks. That means rolling up our sleeves and giving back to our community whenever possible, while continuing to benefit all our business relationships.

MagicLinks is a Certified B Corp, a distinction shared by only about 3,500 certified B Corporations globally. MagicLinks was one of the first influencer technology companies to join the B Corp ranks in 2020.

Looking ahead, what matters is not the certification itself, but the way we live into the spirit of B Corp through well-defined commitments, followed by actions. To our current and future partners alike, we invite you to join us in reinventing e-commerce for the conscious consumer.

OUR TEAM

We are digital video natives, driven by data, passionate about influencer community,
and committed to leaving the world a better place.

  • Brian Nickerson
    Brian Nickerson
    CEO / Co-founder
    Favorites: Surfing, Crystal Reiki, Transformational Change
    Word of the year: Sacred
    Commitment: Eliminate single use plastic purchases.
  • Ed Gross
    Ed Gross
    Vice President of Revenue
    Favorites: Family, Guitar, Dachshunds
    Word of the year: Opportunity
    Commitment: To make sustainable dietary choices for myself and my family as well as making minimal purchases and consuming responsibly.
  • Jennifer Piña
    Jennifer Piña
    Director of Brand Partnerships
    Favorites: Nomadic Traveling, Ocean, Rhythm
    Word of the year: (be the) Witness
    Commitment: Zero plastic
  • Victor Murygin
    Victor Murygin
    Director of Technology
    Favorites: Travel, Martial Arts, Learning new things
    Word of the year: Actualization
    Commitment: Stop using one-time plastic water bottles
  • Alison Greer
    Alison Greer
    Director of People Strategy
    Favorites: Family, Flowers, and Growth
    Word of the year: Freedom
    Commitment: 80% Plant-based diet
  • Meghan Arthur
    Meghan Arthur
    Director of Product
    Favorites: Cooking for Family & Friends, Being in Nature, Travel
    Word of the year: Service
    Commitment: Composting & Growing my Own Veggies
  • Jeff Grayson
    Jeff Grayson
    Director of Security
    Favorites: Outdoor Adventures, Science, and Nature
    Word of the year: Catalyst
    Commitment: Reduce family carbon footprint and support conservation of wild spaces.
  • Albert Byaruhanga
    Albert Byaruhanga
    Principal Engineer - DevOps & Site Reliability
    Favorites: Biking, Hiking, Grilling
    Word of the year: Aspire
    Commitment: Conserve Water
  • Alberto GarciaTunon
    Alberto GarciaTunon
    Sr. Data Scientist
    Favorites: Traveling, Reading, the Beach and Exercise
    Word of the year: Growth
    Commitment: Stop buying plastic products
  • Aleks Chojnacka
    Aleks Chojnacka
    Business Development Lead
    Favorites: Matcha lattes, Nature, Wellness podcasts
    Word of the year: Magic
    Commitment: Supporting & grocery shopping at my local regenerative farms and zero plastic
  • Augusto Zangrandi
    Augusto Zangrandi
    Sr. Back-End Engineer
    Favorites: Programming, Healthy Recipes, Interior Design
    Word of the year: Self-improvement
  • Isânio Moraes
    Isânio Moraes
    Sr. Front-End Engineer
    Favorites: Jesus, Sci-Fi, Movies
    Word of the year: Foundation
    Commitment: Reduce plastic waste.
  • Nico Loya
    Nico Loya
    UX Designer
    Favorites: Family/Friends, House Music, New Experiences
    Word of the year: Patience
    Commitment: Up-cycle Fashion
  • Andy Gold
    Andy Gold
    Scrum Master
    Favorites: Hiking, reading, gaming
    Word of the year: Sustainable
    Commitment: Plastics down, recycling up
  • Andy Hohl
    Andy Hohl
    Account Executive
    Favorites: Travel, Music, Documentaries
    Word of the year: Passion
    Commitment: Walk more rather than Uber to destinations
  • Angus Wu
    Angus Wu
    Data Science Intern
    Favorites: Coffee, basketball, white shoes
    Word of the year: Change
    Commitment: Minimizing usage of one-time plastic products and eating less fish
  • Audrey Lim
    Audrey Lim
    Marketing Coordinator of Influencer Acquisition
    Favorites: Maintaining a healthy and active lifestyle, fries and spontaneous roadtrips
    Word of the year: Conscientiousness
    Commitment: Prioritise using only sustainable and ethical products
  • Bailey Burke
    Bailey Burke
    Creative Lab Coordinator
    Favorites: Travel, Good Food, The Ocean
    Word of the year: Yes
    Commitment: Eat a plant based diet 4+ days per week
  • Brian Rosenthal
    Brian Rosenthal
    Brand Sales
    Favorites: Family, Guitar, Chicago Sports (although they often drive me nuts)
    Word of the year: Grateful
    Commitment: More Recycling
  • Brooke Bovee
    Brooke Bovee
    Influencer Partnerships Manager
    Favorites: Basketball, hiking, sunshine
    Word of the year: Peace
    Commitment: Reduce commuting by walking and biking
  • Bryan Mirabal
    Bryan Mirabal
    Sr. Manager, Creative Lab
    Favorites: Sunset Hikes, Music Videos, Surrealist Art
    Word of the year: Transduce
    Commitment: Mindful of single-use plastics when grocery shopping
  • Callan Reilly-Piña
    Callan Reilly-Piña
    Associate Chief of Staff
    Favorites: Clean beauty, Bravo TV, al fresco dining
    Word of the year: Expand
    Commitment: Compost at home.
  • Carly Schwartz
    Carly Schwartz
    Influencer Partnerships Coordinator
    Favorites: Driving down PCH with the windows down, with an iced coffee jamming to a 90’s playlist
    Word of the year: Intention
    Commitment: Decreasing my use of disposable water bottles
  • Charlie Park
    Charlie Park
    Front End Engineer
    Favorites: Traveling, Food, and Dogs
    Word of the year: Empathy
    Commitment: Eat more sustainable foods
  • Charmein Reyes
    Charmein Reyes
    Creative Strategist
    Favorites: Music festivals, iced matcha lattes, dogs
    Word of the year: Intentional
    Commitment: Purchasing more clean beauty, switching to reusable health/beauty products, and growing my own herbs/produce
  • Chelsea Smith
    Chelsea Smith
    Marketing Manager, Influencer Acquisition
    Favorites: Goldendoodles, being in the ocean, movement
    Word of the year: Abundance
    Commitment: Being more conscious of fast fashion, buying from more eco-friendly brands.
  • Chris Zang
    Chris Zang
    Data Science Intern
    Favorites: Basketball, Sneakers, Music
    Word of the year: Mindfulness
    Commitment: Shop more at and support local, small businesses
  • Christine Aryee
    Christine Aryee
    Influencer Partnerships Coordinator
    Favorites: Beyoncé, food and reality television
    Word of the year: Fearless
    Commitment: Ditching single-use plastic water bottles!
  • Connor Mulcahy
    Connor Mulcahy
    Brand Sales
    Favorites: Making playlists, watching sports, going to the beach
    Word of the year: Focus
    Commitment: Not buying plastic water bottles
  • Devon Skydell
    Devon Skydell
    Brand Sales
    Favorites: Family & Friends, Traveling and Painting
    Word of the year: Growth
    Commitment: Reducing single use plastic
  • Donya Danialzadeh
    Donya Danialzadeh
    Influencer Partnerships Coordinator
    Favorites: Pilates and running, healthy food, family & friends
    Word of the year: Mindfulness
    Commitment: Recycling and reusable water bottles
  • Gary Weizenecker
    Gary Weizenecker
    Art and Design
    Favorites: Plants / Nature, Humans / Animals, Love / Happiness
    Word of the year: Persistence
    Commitment: Planting more trees in our local community
  • Ginalyn Nacnac
    Ginalyn Nacnac
    Marketing Manager
    Favorites: Personal-development, music, coffee
    Word of the year: Scale
    Commitment: Eating mostly whole foods, no packaging
  • Henry Remache
    Henry Remache
    Back-End Engineer
    Favorites: Tennis, Coding and Traveling
    Word of the year: Perseverance
    Commitment: Stop using plastics bags in supermarkets and start recycling on my house.
  • Hossein Makky
    Hossein Makky
    Technical Support Analyst
    Favorites: Cycling, Surprises, Road Trips
    Word of the year: Ascend
    Commitment: More Recycling
  • Irene Suarez
    Irene Suarez
    Marketing Coordinator
    Favorites: Art, Hiking, Comfy Clothes
    Word of the year: Longevity
    Commitment: Support small businesses & reuse packaging materials!
  • Iris Lu
    Iris Lu
    Influencer Partnerships Intern
    Favorites: The Beach, Family & Friends, Staying Active!
    Word of the year: Shine
    Commitment: Reduce single use plastics
  • Jeffrey Wu
    Jeffrey Wu
    QA Engineer
    Favorites: Games, basketball, food
    Word of the year: Support
    Commitment: Recycling more and saving gas
  • Jenn Calaway
    Jenn Calaway
    Marketing / CSR Intern
    Favorites: Bringing People Together, Adventures, Suprises
    Word of the year: Bold
    Commitment: Make more mindful purchasing decisions, avoid single-use plastics
  • Jenna Meyerowitz
    Jenna Meyerowitz
    Brand Sales
    Favorites: Scuba Diving, South Africa, Pesto
    Word of the year: Gratitude
    Commitment: Consistently recycle
  • Jeremie Ruest
    Jeremie Ruest
    Product Designer
    Favorites: Post-Punk, Arthouse Cinema, Discovering (each bit of) North-California
    Word of the year: Alignment
    Commitment: Electric vehicle by 2022
  • Johnmer Bencomo
    Johnmer Bencomo
    Back-End Engineer
    Favorites: Good music, learning and quality time with my family
    Word of the year: Trust
    Commitment: Plant a tree
  • Kate Paguinto
    Kate Paguinto
    Influencer Marketing Coordinator
    Favorites: Movies, Summertime, Taika Waititi
    Word of the year: Manifest
  • Laurie Johnson
    Laurie Johnson
    Operations
    Favorites: Stormy Weather, Hot Tubbing, The Beach
    Word of the year: Intentional
    Commitment: Reduce Consumerism & Reuse
  • Lila Savoia
    Lila Savoia
    Influencer Relations Assistant
    Favorites: My english bulldog Dolores, good friends & good food
    Word of the year: Happiness
    Commitment: Limit my consumption of animal products
  • Lizzy Heller
    Lizzy Heller
    Influencer Partnerships Coordinator
    Favorites: Concerts and Music Festivals, the beach, personal growth
    Word of the year: Authenticity
    Commitment: Buy less single-use plastic and more from sustainable brands.
  • Maggie Suszka
    Maggie Suszka
    Creative Strategist
    Favorites: Surfing, Family & Friends, Adventure
    Word of the year: Relentless Acceptance & Ruthless Prioritization
    Commitment: Zero red meat consumption!
  • Michael Olawepo
    Michael Olawepo
    Lead QA Engineer
    Favorites: Technology, Beer and Family
    Word of the year: Progress
    Commitment: use electric car
  • Michelle Pearson
    Michelle Pearson
    Brand Sales
    Favorites: Love itself, Purple, and Music
    Word of the year: Change
    Commitment: Recycle Everything
  • Mike Fatone
    Mike Fatone
    Senior Communications Manager - Public Relations / Events
    Favorites: Exercising, Traveling and all things Real Housewives
    Word of the year: Healing
    Commitment: Eliminate plastic bag usage
  • Nicole Lauture
    Nicole Lauture
    Sr. Influencer Manager
    Favorites: Road Trips, Belly Laughs and Spicy Food
    Word of the year: Service
    Commitment: No more single use plastic. Buy from more sustainable brands.
  • Nicole Lim
    Nicole Lim
    Social Responsibility Strategist
    Favorites: Cooking, Travelling, and Cleantech
    Word of the year: Serendipity
    Commitment: Volunteer in communities suffering from environmental injustices
  • Rebecca De Cosmis
    Rebecca De Cosmis
    Creator Success Assistant
    Favorites: Pasta, the ocean, my chihuahua
    Word of the year: Vitality
    Commitment: Support sustainable and ethical cosmetic and food brands
  • Stephanie Delgado
    Stephanie Delgado
    Brand Sales
    Favorites: Iced coffee, working out, Beyonce :)
    Word of the year: Positivity
    Commitment: Minimize waste and recycle
  • Taylor Stammen
    Taylor Stammen
    Influencer Partnerships Coordinator
    Favorites: Travel, aesthetically pleasing restaurants, farmers markets
    Word of the year: Extraordinary
    Commitment: Bringing a reusable shopping bag to Trader Joes
  • Tiffany Chang
    Tiffany Chang
    Marketing Intern
    Favorites: Bunnies, reading, and Netflix
    Word of the year: Persistence
    Commitment: Learning more about racial injustice and mutual aid funds/organizations in my community
  • Tiffany Le-Pham
    Tiffany Le-Pham
    Influencer Partnerships Manager
    Favorites: Iced coffee, my tiny dog Bear, and Taylor Swift!
    Word of the year: Intentional
    Commitment: Upcycling clothes and not shopping fast fashion.
  • John Rice
    John Rice
    Full Stack Developer, Data Visualization
    Favorites: Snowboarding, Friends & Family, Coding
    Word of the year: Ethos
    Commitment: Eat less meat
  • Vinicius Kawamoto
    Vinicius Kawamoto
    Front-End Engineer
    Favorites: Programming, Soccer, Gaming
    Word of the year: Innovation
    Commitment: Consume organic foods
  • Marc Ladin
    Marc Ladin
    Board Member
    Favorites: Food, Risk, Surprises
    Word of the year: Kinetic
    Commitment: One-car family, all electric
  • Shari Gibbons
    Shari Gibbons
    Board Member
    Favorites: Phil (Husband), Finn (Border Collie), Team MagicLinks
    Word of the year: Health
    Commitment: Reduce use of single use plastics
  • Christian Levy
    Christian Levy
    Contractor / Technical Advisor
    Favorites: Cycling, SUP, Dogs
    Word of the year: Communication
    Commitment: Explore Solar Energy
  • Samira Mahjoub Tapia
    Samira Mahjoub Tapia
    Advisor
    Favorites: Shopping, Cars, Home Decor
  • Cinta Putra
    Cinta Putra
    Advisor
    Favorites: Sushi, good books, hot yoga
    Word of the year: Mindful
    Commitment: Half my consumption of plastic bottle drinks
  • Terry Kay
    Terry Kay
    Advisor
    Favorites: Music, Dance, Art, Butterflies
    Word of the year: Curious
    Commitment: Embrace contrast

At MagicLinks, we recognize diversity as something bigger than a search term or buzzword. Diversity here is an acknowledgement that the world is made up of many different facets, that all human beings have intrinsic value and worth, and are under no obligation to be anything other than their honest selves. Diversity means recognizing that different views and experiences are as important as those we’re already familiar with. It means taking radical ownership of the things we affect as individuals and as a company - including even inherited ways of doing things which may be destructive or biased and which we must work to change. It means looking at the world and making sure we embody as many of its best qualities as we can, and striving for that as a matter of principle, not as a marketing goal we check off a list.

Diversity goes beyond what we look like, who we are, who we love or how we think. Diversity is shorthand for an integrity-driven way of operating and growing every single day, and we wouldn’t have it any other way.