“Texting is helping influencers drive sales during the pandemic.
MagicLinks has been seeing success with its Text2Shop influencer feature, meant to help video-based influencers monetize their content. The feature drove more than $200,000 in sales by three influencers in a 14-day period, according to the company.
Speaking to WWD, MagicLinks’ global creative strategy and diversity, equity and inclusion lead, Bryan Mirabal said the success is a result of timing — ‘people are at home and more tuned-in with their phones’ — and the opt-in feature, which demonstrates an increased intent to purchase.
“It’s not like you’re receiving a spammy text message,’ Mirabal said. “People are going in and sharing their information so that they can receive these messages. They’re very clear on what they’re signing up for.'”