Pinterest Fall Trend Report 2025: A Creator’s Guide

Every season, Pinterest reveals what people are searching, saving, and shopping for, and their 2025 Fall Trend Report is here to shape the months ahead. With Gen Z now accounting for more than 50% of Pinterest users, this isn’t just a lookbook of pretty ideas; it’s a data-backed roadmap to the content audiences are craving right now.

Building content around trending searches instantly boosts your chances of being discovered, shared, and shopped. By using the search optimized phrases people are searching for in your content, like “preppy fall fashion” or “grunge glam makeup”, you align your posts with demand, making them more likely to surface in search, reach new audiences, and drive clicks and revenue.

Here’s the creator’s guide to turning Pinterest’s top fall trends into content that performs, featuring strategic SEO terms, content ideas, and recommended brands to link for high-earning opportunities. 

Fall Fashion: Vintage Prep & The Polka Dot Aesthetic

Fall 2025 is paying homage to nostalgia with polished, collegiate-inspired outfits, playful polka dots, and era-defining accessories. Think preppy sweaters layered over button-downs, pleated skirts, and loafers, paired with classic timepieces and the whimsical flair of polka dots. These looks are timeless, versatile, and Pinterest searches show they’re back in a big way.

Creators can lean into this trend by filming back-to-campus style guides, thrifting hauls, or “3 ways to wear vintage prep & polka dots” tutorials. Use the below data-backed search terms to help your videos surface in search. 

Top Search Terms 

Women’s preppy outfits (+47,680%)

2000s preppy aesthetic (+2,867%)

Navy Blue Stripes (+3,925%)

Analogue watch (+59%)

60s fashion vintage (+1,236%)

Patchwork sweatshirt (+2,219%)

Coffee brown pants outfit (+632%)

Polka dot outfit (+1,026%)

Polkadot top (+940%)

Link These Brands

Aritzia 

Up to 15%

Vineyard Vines 

Up to 15%

Kate Spade

Up to 15%

J. Crew

Up to 10%

Abercrombie

Up to 14%

Autumn Accents: Art Deco Revival & Chic Cubicle Decor

Fall home trends are all about making your space feel stylish, inspiring, and a little nostalgic. Art Deco Revival brings bold geometry, metallic finishes, and vintage glamour back into interiors, while Chic Cubicle Decor focuses on transforming workspaces into cozy, personalized hubs.

For creators, this presents the perfect opportunity to film “desk glow-ups,” “decorate-with-me” videos, or showcase statement lighting and chic desk organizers in short-form content. And don’t forget: everything from lamps to organizers to coffee mugs can be linked!

Top Search Terms 

Cubicle makeover ideas (+2,767%)

Work office makeover (+2,652%)

Art Deco vintage (+805%)

Cute desk decor (+804%)

Luxe office (+2,766%)

Link These Brands

Etsy

Up to 7%

Wayfair

Up to 7%

Anthropologie

Up to 12%

Urban Outfitters

Up to 12%

Nostalgic Beauty: Grunge Glam & Autumn Scents

This fall, beauty is going bold. Grunge Glam brings back the ’90s edge, featuring smoky eyes, dark lips, and a moody vibe, while Autumn Scents lean into warm, nostalgic fragrances that evoke the feeling of cozy sweaters in a bottle.

Bring this trend to life through GRWM tutorials, edgy fall makeup transformations, or scent-layering videos. Link trending products like smoky palettes, vampy lipsticks, and cozy perfumes to monetize the moment.

Top Search Terms

Clean grunge makeup (+652%)

90’s grunge makeup (+210%)

Layering scent combos (+157%)

Autumn scents (+77%)

Link These Brands

Sephora

Up to 15%

Ulta

Up to 15%

MAC Cosmetics

Up to 10%

Jo Malone

Up to 15%

Whimsical Wanderlust: Fall’s Dream Destinations

Travel content is dreamy this fall. Pinterest users are searching for whimsical wanderlust, romantic, cozy escapes filled with scenic hikes, small-town charm, and crisp autumn vibes. Whether it’s a leaf-peeping weekend trip or a fall city break, this trend is all about capturing the magic of seasonal travel. 

This is your cue to share travel vlogs, weekend guides, or “pack with me” content that captures the magic of fall adventures!

Top Search Terms 

Autumn Europe outfits (+78%)

Countryside fashion (+277%)

Cotswolds outfit (+597%)

Link These Brands

Quince

Up to 10%

Away

Up to 5%

Free People

Up to 15%

Groupon

Up to 10%

Fall Flavors: Sweet Bakes & Seasonal Boards

Sweet Bread & Mini Bakes bring cozy, bite-sized treats to the spotlight like pumpkin loaves, cinnamon buns, and individual desserts. Vibrant Fall Flavors & Dip Boards put a social spin on seasonal eating with colorful spreads and shareable boards. Together, these food trends capture the cozy, communal spirit of fall gatherings.

Creators can jump on this trend by posting 'bake-with-me' videos, recipe reels, or hosting hacks that feature dip boards and colorful spreads. Searches for “fall baking recipes” and “dip boards” are rising fast, making this an easy space to create discoverable and shoppable content.

Top Search Terms 

Yummy dips (+142%)

Cold dips for party appetizers (+33%)

Cinnamon focaccia (+562%)

Mini egg cheesecake (+854%)

Link These Brands:

Crate & Barrel

Up to 15%

Target

Up to 10%

Sur La Table

Up to 15%

Our Place

Up to 15%

Wrap Up

Pinterest’s Fall Report is all about insight into what people want right now. By building content around these trends and weaving in the exact keywords audiences are searching for, you’ll set yourself up for higher reach, stronger engagement, and more opportunities to monetize through links.

Now’s the moment to take these trends, add your personal creative spin, and turn Pinterest’s data into content that clicks!