MagicLinks Top Creator Content 2025: Videos that Captivated

From throwback vibes to fresh faces, MagicLinks creators made 2025 a masterclass in storytelling. Nostalgic moments, new-to-brand voices, and tried-and-true partners came together to turn everyday inspiration into measurable impact.

As we look back on 2025’s standout videos, watch creators joy, curiosity, and serious results — turning attention into lasting impact.

Our Top Creator Content 2025

The Seasoned Storyteller: Susan Buchanan’s Grown-Up GRWM for HSN

Susan Buchanan turned the traditional GRWM format into a storytelling moment for grown-up beauty lovers. Her genuine recommendations and calm, relatable tone turned making product decisions into an empowering experience for her audience and helped HSN achieve standout sales.

The Everyday Stylist: Ashley Parke’s Summer Try-On for Crocs

Ashley Parke showed how Crocs can do more than comfort — they can do style. Through polished hauls and versatile looks, she elevated her cross-generational audiences’ understanding of Crocs and inspired them to see (and shop!) the brand in a new way.

The Activewear MVP: Aaron Ramirez’s Gym Essentials for lululemon

As a high-potential creator test, Aaron Ramirez made his lululemon debut count. By organically integrating lululemon mentions into search-optimized YouTube content, he flexed strong click-through rates and order values.

The Cozy Home Curator: Kailyn Cash’s Kitchen & Outdoor Makeover for Walmart

While baking zucchini bread, Kailyn shared her top save-and-splurge picks for her recent home refreshes. Her inviting, lifestyle-driven storytelling made viewers feel like they’re hanging out with her, and that relatability turned clicks into Walmart sales.

The Heartfelt Revival: Gretchen Geraghty's Weekend Getaway with Vera Bradley

Gretchen turned her brand partnership into a full-circle moment of nostalgia, recalling her first Vera Bradley tote and the joy it sparked years ago. Her sweet storytelling struck a chord with her millennial audience, earning the top spot for this campaign’s sales.

The Dress Code Decoder: Nena Evans’ What to Wear Guide for Nordstrom

Nena Evans’ interactive wedding guest dress guide was equal parts stylish and strategic. By showcasing looks for every dress code in one quick-cut video, she delivered entertainment, inspiration, and shoppability in under a minute — a perfect blend that hooked viewers and made her a breakout star for the brand.

The DIY Visionary: DIY Wife’s Next Big Project for Figure

Andrea aka DIY Wife kept it real and highly watchable by blending her next potential property buy with the perks of using Figure. Her mix of renovation inspo and real-life investing had viewers sticking around and engaging with her journey. The brand loved it, and audiences did too.

The Creative Catalyst: Breana Hampton’s Edit Anywhere Moment for Adobe

Breana’s short, snappy, and colorful Photoshop tutorial was a classic case of showing beats telling. By walking viewers through a real editing example, she turned product utility into creative inspiration, and drove a CTR nearly 300% over benchmark along the way.

The Coastal Chic Edit: Marnie Goldberg’s Affordable Fall Capsule for Kohl’s

Marnie Goldberg’s breezy, Americana-inspired haul underscored that affordable pieces can still feel elevated, and her accessible, detailed style tips made her a top performer for Kohl’s all season.

The Modern Menswear Mentor: Johnny Thai’s Camp Collar Shirt Guide for Quince

Johnny Thai brought style, smarts, and personality to his first Quince collaboration. By redefining how to wear camp-collar shirts and showing personal styling in action, he captured attention, drove engagement, and expanded the brand’s audience.

The Patio Pro: Ashley Nelson’s Outdoor Refresh for The Home Depot

Like a GRWM, but for her outdoor space, Ashley Nelson brought her signature energy to this step-by-step backyard makeover. From power-washing to pool prep, her narrated, hands-on approach made the project feel achievable and actionable, showcasing why she’s a repeat standout for Home Depot.

That’s a wrap on top creator content from 2025! Ready to participate in the next standout campaign? Join MagicLinks to access the tools you need to create links, build a digital resume, and develop strategies that can help you get cast in campaigns.