MagicLinks Standout Brand Campaigns 2025

In 2025, brands embraced creator partnerships as a core part of their social video strategies — and it delivered. From geo-specific collaborations to YouTube Shorts fueling discovery, brands showed that purpose-driven storytelling and platform fluency are the new essentials for success.

Let’s dive into the brands that made the biggest splash with creator video campaigns this year.

Quince: Most Likely to…Build Loyalty through Quiet Luxury

Quince led the quiet luxury conversation with a YouTube campaign that championed sustainable staples over fast fashion. MagicLinks reactivated top-performing creators and introduced new talent across diverse audiences to showcase Quince staples and new products. The shift from hauls to wardrobe-building resonated deeply with shoppers, driving both loyalty and lasting brand equity.

Takeaway for Brands:

Creators who reflect your brand values are the wardrobe staples of your campaigns—timeless, trusted, and impactful.

MGA: Most Likely to…Make Product Discovery Delightful

MGA’s Miniverse campaign showed how small collectibles can spark major attention when creativity and strategy click. Using targeted creator personas developed specifically for the campaign, MGA launched a YouTube awareness campaign powered by playful, storytelling-driven content. Each creator captured the Miniverse’s surprise-and-delight appeal in their own way — and when paired with strategic paid media boosting, YouTube Shorts became a discovery engine that kept the excitement growing.

Takeaway from Brands: 

‍Awareness doesn’t happen by accident. Pair thoughtful casting with platform-specific strategy to build buzz that feels natural, scalable, and made for your audience.

Groupon: Most Likely to…Turn Local Gems into Scalable Wins

Groupon teamed up with MagicLinks for a high-impact creator campaign built to drive awareness and conversions, tracked through last-click sales and exclusive codes. From skydiving to spa days, creators brought Groupon deals to life through authentic, action-driven videos across social channels. The result? A conversion rate 4X our benchmark.

Takeaway for Brands:

Thinking local doesn’t mean small. Creator storytelling rooted in real places and personal experiences can scale, especially when powered by strong creative direction.

Etsy: Most Likely to...Create a (Handmade) Halo Effect

By combining casted creators with organic network participation, MagicLinks helped Etsy scale its creator program on YouTube. Brand-aligned talent highlighted linens, travel essentials, and one-of-a-kind summer finds in ways that celebrated individuality while inspiring purchase intent. The result: major year-over-year sales growth and a halo effect that extended well beyond the campaign window.

Takeaway for Brands:

The best influencer strategies blend data and community. When you activate creators who already love your brand and give them tools to amplify that love — performance naturally follows.

Lowe's: Most Likely to…Hammer Home Growth

Top home and lifestyle creators delivered content for Lowe’s that literally clicked. With engagement and click-through rates far above benchmarks, the campaign’s mix of content styles and product priorities reinforced Lowe’s as a go-to destination across multiple categories—more than just a hardware store.

Takeaway for Brands:

Full-funnel performance starts with activating aligned creators that can drive different actions (engagement, traffic, sales), across channels.

Sephora: Most Likely to...Mix Glam with YoY Gains

Creators made Sephora’s Spring Savings Event feel like more than a sale — it was a celebration of self-expression, beauty, and must-have finds, driving higher conversions YoY and a ton of excitement for the retailer across platforms.

Takeaway for Brands:

Layering consistent creator engagement with high-impact promotional activations can make every moment count for both audiences and brands.

Apple Books: Most Likely to...Turn Pages & Heads

Apple Books took a nontraditional approach to creator marketing, launching a concierge-style program focused on education, storytelling, and network performance. By visually showing how Apple Books fit into everyday routines — from get-ready moments to bedtime wind-downs — creators offered approachable ways to weave reading into daily life. And, it led to strong engagement rates and stronger connections with audiences.

Takeaway for Brands:

When creators educate audiences through authentic storytelling, engagement becomes a byproduct of understanding, not persuasion.

Macy's x Calvin Klein: Most Likely to...Make Versatility Look Effortless

Macy’s teamed up with Calvin Klein and MagicLinks creators for a campaign built around one timeless idea: Styling one dress, three ways. Each creator brought their own spin on elevating wardrobe staples through high-impact short-form content. Combined with paid media amplification, the campaign delivered exceptional engagement and video completion rates, underscoring that less really can do more.

Takeaway for Brands:

Give creators a simple idea and space to play — the best content thrives where structure meets individual style.

What We Learned from our Standout Brand Campaigns

Our top campaigns of the year were more than partnerships — they were proof of what happens when brands and creators align on purpose, creativity, and strategy, all powered by MagicLinks.

Ready to set the stage for your brand's success in 2026? Reach out to MagicLinks for campaigns that unlock deeper connections through the right video creators.