MagicLinks Press

The Chill Times: Beauty Brands Are Becoming White Again, as Black Creators Drive Sales

“The beauty industry is no stranger to backlash on representation and race. This past summer created a massive shift in dialogue and uprising for accountability of brands. For the first time it was not a discussion of products being taken off shelves – like skin whitening creams – but a spotlight on who is being casted in campaigns, the number of black employees in corporate, in executive level roles, amongst other measures.

[…]The proof is there: showcasing diverse leaders and creators is not only critical for representing all people, but also helps beauty brands reach their bottom-line goals. Change is slowly happening across the industry with companies like MagicLinks and Eyecue leading the way. What will it take for the rest of the pack to show all people equally?”

Click here to read the full article on The Chill Times!

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