Content InspirationCreator Must KnowIndustry News

Celebrating Black Excellence—Meet the Visionary Founders Behind Your Favorite Brands

As February unfolds, we enter a period of commemoration and celebration for Black History Month. In this spirit, we’re excited to highlight the founders behind brands that have become household names,  each with their own inspiring tales of passion and innovation.

We’re truly grateful for the chance to collaborate with these brands and extend the same opportunity to creators.  These partnerships go beyond merely promoting products; it’s about forging connections, promoting inclusivity, and championing the creators and brands in our community. Read on to get to know the individuals behind some of today’s most beloved products, and embrace the opportunity to amplify their voices across your content.

Ghetto Gastro
The innovative Bronx-based culinary collective launched an exclusive collection of bold breakfast offerings at Target. Try items like Sweet Potato Pancake & Waffle Mix, Spicy Maple Syrup, Chocolate Raspberry Toaster Pastries, and more, all priced under $10. Ghetto Gastro products are available for linking at Target

The Lip Bar
Tired of the one-shade-fits-most beauty industry, self-made CEO Melissa Butler turned to her Brooklyn kitchen and built a vegan lipstick empire. The Lip Bar is available for linking at Walmart and Target.

Eadem was founded by two ex-Google coworkers who struggled to find safe and effective products for skin of color. Eadem (pronounced ee-dem), meaning “all” or “the same” in Latin, is challenging the industry with Smart Melanin™ Beauty: a first-of-its-kind technology that keeps melanin in mind. Eadem is available for linking at Sephora.

Me & The Bees Lemonade
Teen entrepreneur Mikaila Ulmer founded Me and The Bees Lemonade after being stung by a bee twice in one week at just 4 years old. A young entrepreneur, Ulmer became fascinated by bees and what they do for our eco system and decided to enter local children’s business competitions with her family recipe. Today, her lemonade is sold across the US and continues to donate a percentage of the profits to help save honeybees. Me and The Bees Lemonade is available for linking at Target

Scotch Portner
Founder and CEO Calvin Quallis launched Scotch Porter in 2015 with the goal of providing men with personal care products that are effective and enhance the overall wellness experience. Quallis is recognized as a pioneer within the men’s personal care space. Scotch Porter is available for linking at Target

Autumn Adiegbo
Autumn Adeigbo is the first Black woman to raise $1M for a fashion brand. Inspired by her Nigerian mother, Adeigbo is leading a movement of designers pushing for a conscious approach to building brands. She’s been committed to working with women, paying fair wages, and allocating sales to causes she cares about. Adeigbo’s designs are available for linking at Nordstrom.

Jameel Mohammed is a multimedia artist and designer who founded the brand Khiry in 2016 as an undergraduate student studying political science. Pieces from his collection can often be found for linking at Nordstrom

Black Girl Sunscreen
In 2016, Shontay Lundy created Black Girl Sunscreen SPF 30, a moisturizing sunscreen lotion formulated for women of color. Made with melanated skin in mind, BGS dries completely clear and protects melanin without the white-cast. Black Girl Suncreen is available for linking at Walmart and Target. 

A note on Diversity
In an industry that has historically excluded, undervalued, and underpaid many Black, Indigenous, Latinx, AAPI, and LGBTQIA+ creators, we are working to change that. At MagicLinks, we aim to not only include diverse voices in social media but also enable and empower them as business entrepreneurs. So much so that we instituted a minimum 30% minimum diversity casting quotient in our activations with brand partners. 

Leave a reply

Your email address will not be published. Required fields are marked *