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Holiday 2020 By the Numbers

Cover images courtesy of MagicLinks influencers Eltoria and Taylor Wynn

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$1 Trillion:
Total Anticipated Holiday
2020 Season Sales

One trillion. 1,000,000,000,000.00. That’s a lot of zeroes, especially considering 2019’s record-breaking number of $730.2 billion in holiday sales, a 4.1% increase over 2018. Online shopping grew exponentially during the first months of Covid-19, and it’s still increasing. Even before the pandemic, ecommerce sales were growing an average of 5x faster than in-store purchasing.

Be prepared for a long, profitable holiday season!

$51 Million:
Estimated Cyber Weekend
2020 eCommerce Sales

Shoppers are starting earlier than ever, but Cyber Weekend (11/27 – 11/29) will still be a time for huge discounts. Many retailers are sitting on a LOT of in-store inventory after a dismal year of in-person sales, so they’ll be looking to offload it online at a great price.

Be ready to post lots of short-term deals during Cyber Weekend, especially on IG Stories, TikTok, Twitter, and Facebook! Pre-schedule deals as much as you can, to save time.

Consumers Who Bought An
Item After Seeing It On YouTube

YouTube is a crucial starting point to the 4-stage customer journey:

  1. Watching: A consumer seeking inspiration & entertainment, sees a product they like.
  2. Learning: A consumer wants information, pros & cons, solutions about the product.
  3. Finding: Ready to purchase, a consumer seeks out product availability, pricing, location, and convenience – how fast can they get it?
  4. Buying: The final step in the journey

Create holiday content that anticipates the four steps of the journey: Informative, honest, entertaining, and with lots of ready-to-shop links to the same item at different stores (or dupes). Shipping costs and speeds will also be a deciding factor for many, so point to retailers with fast and/or free shipping!

2 Months:
The Holiday Shopping
Process Begins

In a typical year, many consumers begin planning & purchasing for the holiday season in mid-November. With Covid-19 impacting inventory and shipping, those numbers are changing:

  • 20% will start shopping in October (or even earlier)
  • 49% will start shopping in November, with 24% of those between November 21-30 (Black Friday is 11/27/20)
  • 24% will start shopping in November, and 32% plan to be finished between December 11-20

Many retailers are starting Black Friday-level sales in October – promote deals as you find them to encourage early impulse buys.

Projected Increase In
US eCommerce Sales

In-person retail may drop by as much as 10.5%, with consumers venturing online more than ever. eCommerce, on the other hand, will balloon by up to 18% during the 2020 holiday season.

Your fans are more willing to buy online this year. Upload your long-form holiday content (gift guide, how-to’s, GRWMs, etc) now!

15 Seconds (Or Less):
The Average Attention
Span of Viewers

Know what “thumbstoppy” means? Creating a video that’s immediately so eye-catching that scrollers HAVE to stop and watch. Given that we’re all inundated with ads and videos everywhere we go online, you’ve got to hook your audience within the first 3-5 seconds, and deliver the most impactful info or enticement within 15 seconds – or else, they’ll keep scrolling.

Long-form content (gift guides etc) is great, but plan and post lots of short form videos (IG Reels, TikTok, etc) to showcase deals, quick product reviews, or tips.

Don’t let this amazing holiday season’s potential earnings pass you by: Join MagicLinks!

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