Cover image courtesy of MagicLinks influencer AbrilDoesMakeup
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Will it be safe to shop in-store by Black Friday 2020 (Friday, November 27th)? No one knows for certain – but many major retailers are playing it safe. Not only will big box stores like Macy’s, JCPenney, Dick’s Sporting Goods, Bed Bath & Beyond, and Target not be open on Thanksgiving Day for the first time in years, but they’re also opening up Black Friday-level deals early, and keeping them going longer.
Sooooooo, How Long Will Black Friday Deals Last, Exactly?
Representatives from Target, Best Buy and Home Depot said their Black Friday deals will begin in early November (and, in Target’s case, in October) and last through much of December. Why? To minimize crowds and encourage socially distant and online shopping.
“This isn’t a year for crowds”, said Target, and we agree. Online shopping and BOPIS (Buy Online, Pick Up In Store/Curbside) is much safer right now – and it’s gonna mean lots of chances to get your subscribers to shop through your MagicLinks! Safer shopping and better earning potential? We like. We like a LOT.
Flash deals will be common throughout the 2020 holiday season, but unlike in years past where lightning deals would be a mix of online and in-store, this year it’s projected to be almost, if not entirely, online. This gives influencers a great opportunity to promote flash deals by sharing MagicLinks with their fans on TikTok, Instagram Stories, Twitter, and Facebook.
So, Start Uploading Holiday Content NOW?
Yep, start filming now! Many holiday palettes and gift sets are already out, and other brands (tech, clothing, toys, etc) will begin pushing their holiday products live very soon.
Shop Early To Ensure Xmas Delivery
Encourage your fans to start online shopping now, since the USPS, FedEx, UPS, and other shipping companies are already experiencing high volume. Ordering presents early will be the way to go, to ensure delivery before Hanukkah, Christmas, Kwanzaa, and other December holidays.