Carefully deployed hashtags are a MUST for influencers trying to grow their following. Hashtags have evolved as the easiest, fastest way to search for keywords on social media platforms like Instagram and Twitter, but it’s all too easy to overuse them.
Read on for our four top do’s and don’ts for hashtagging your content!
CREATE YOUR OWN EXCLUSIVE PERSONAL BRAND HASHTAG
MagicLinks creator ThaTaylaa adds #baerrito to every post. #baerrito started as a joke, but soon became the name her fans identified themselves with and started adding to their own posts and reposts of her work, growing its’ reach exponentially. Find a unique hashtag that embodies your personal creator brand, and add it to EVERY post. Encourage your fans to tag you using both your social media handles and the hashtag. This kind of hashtag drives fan participation and engagement like no other.
MORE WORDS, LESS HASHTAGS
Supposedly, the maximum number of hashtags allowed on a post by Instagram is 30. Don’t get ANYWHERE near that. 8 or less is preferable, and 4 or less is even better. Too many hashtags dilutes your overall message and comes off as desperate for likes and comments – which it is.
KEEP HASHTAGS SHORT AND FOCUSED
#wedecidedtoshowyouareallyreallyreallyoverlylonghashtagsoyoucouldseehowharditistofollowandread. Yeah, that’s not readable, is it? #makeup is great, but too broad to be the only hashtag you use on your amazing glitter-accented cut crease eye makeup look. Adding #glittercutcrease #eyeshadowtutorial #cutcreaseeye and #eyemakeup will help narrow the focus considerably, while keeping the hashtags easily readable on small mobile phone screens.
ARE YOUR HASHTAGS ADDING TO THE CONVERSATION?
There’s nothing more frustrating than searching for a hashtag on Instagram and having to sift through thousands of unrelated and/or spam posts. If a hashtag doesn’t directly relate to what you are posting about, leave.it.off.
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*Cover image courtesy of Edgy Labs