Text messages are gaining popularity as a way for influencers to communicate directly with their fans — and earn money.
College student Nazjaa Hughson (361,000 followers on TikTok) said texting has become a significant part of her fashion influencer business through affiliate marketing, which generally consists of recommending a product to followers and then directing them to a trackable link to purchase that item.
Hughson has driven over $15,000 in sales since she started using Text2Shop with an average conversion rate of 6%. MagicLinks declined to share the average commission rate, which varies by brand.
Text2Shop was created by MagicLinks in partnership with the text-marketing startup Community.
Delaney Childs, an influencer with 481,000 Instagram followers, uses both Text2Shop and Community to reach her followers in a more “intimate and direct way,” she said.
After joining the Text2Shop program in October, Childs drove about $12,000 in two weeks, according to MagicLinks.