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Threads by Instagram: How To Add Links To Posts & Monetize Your Feed

Threads by Instagram just launched, and it’s quickly becoming a space for Creators to connect with their communities through conversation. Just like on Instagram, with Threads you can follow friends, brands, and other Creators who share your interests. They even made it easy to automatically follow accounts you already follow on Instagram!

It’s also clear that Threads is a new channel to promote and monetize your content. Not only can you share links in your posts or “Threads”, but you can also link your In-Bio or ObsessedWith.It directly to your profile, just as you would on social platforms like Instagram and TikTok.

Thousands of shoppers have already joined Threads and are eager to explore all it can offer. Don’t leave money on the table—join Threads now to start building community and earning money with your content!

Below, learn exactly how to incorporate MagicLinks into your Threads and maximize your earnings.  

How Can I Use Threads?

Your feed on Threads includes threads posted by people you follow and recommended content from new Creators you haven’t connected with yet. That means your profile is showing up for shoppers hungry to discover content just like yours!

Posts can be 500 characters long and include links, photos, and videos up to 5 minutes in length. You can easily share a Thread to your Instagram Story or share your post as a link on any other platform you choose.

Threads is built with tools to enable positive and productive conversations. You can control who can mention you or reply to your Threads and add hidden words to filter out replies in your Threads. You can also set up notifications within the app that will remind you to take a social media break at intervals you set up.

How Do I Get Started on Threads?

Download the app in the app store, and simply use your Instagram account to log in. Your Instagram username (and verification if applicable) will carry over, with the option to customize your profile specifically for Threads. With one click, you can also follow all accounts you already follow on Instagram.

How Can I Monetize My Content on Threads?

Add MagicLinks ObsessedWith.It or In-Bio to Your Bio

Showcase your favorite products, a top post from another app, or a collection of links in your Threads bio using MagicLinks Tools like In-Bio and ObsessedWith.It.

  • Step 1 Navigate to your Threads profile page and click “Edit Profile”
  • Step 2 Paste your In-Bio or chosen ObsessedWith.It link into the “Link” section. Note: Threads will automatically pull over your information from Instagram. You can keep it as is or customize these sections exclusively for your Threads account.
  • Step 3 Hit “Done”
  • Step 4 Post a Thread that directs users to your bio where they can shop your favorite products, discover your top content, or follow you on other social media platforms!

Include a MagicLink Every Time You Post a Thread

Threads can include up to 10 photos and 1 link. Keep your posts conversational and invite followers to respond. Ideas for your first post(s) include:

Introduce Yourself and Your Content: Welcome followers or users who will come across your profile to the Threads community. Share what you’re excited about, the conversations you hope to have, and content you’re looking forward to discovering. Link to an ObsessedWith.It storefront with your favorite products so they can get an idea of who you are and what you like.

Share Product Roundups: Share your favorite products from a specific brand and tag them in the Thread. We shared our Nordstrom Anniversary Sale picks using ObsessedWith.It.

Cross Promote: Share content you posted to Instagram using ObsessedWith.It.

Spark Conversation: Ask your followers about their favorite skincare or beauty products and link to the #1 product in your routine right now.

Respond to Threads With Your MagicLinks

While scrolling the feed, look out for posts that call for engagement. Maybe they’re asking for a product recommendation or want to know what everyone is most excited about for the rest of the summer. Join the conversation and include an appropriate link alongside your response.

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