Industry News

Melissa & Doug: Hooray for Play!

What was your favorite toy as a kid? A dress-up set? Your play kitchen? A toy chemistry set? Chances are, if it was a toy that really allowed you to control your own play and let your imagination run wild, it was a toy from Melissa & Doug.

Melissa & Doug somehow does the impossible: They make educational toys that don’t feel educational, just plain fun. Their toys are based on years of childhood development research, and are all rigorously tested by real kids.

As a mom myself, I love getting M&D toys for my two daughters, since I know they’re sturdy and won’t fall apart within a week. We have some Melissa & Doug puzzles and toy food that were hand-me-downs from friends with multiple kds: The toys looked brand new when we got them, and six years later, they still look practically mint-condition, despite a TON of use.

Melissa & Doug recently joined up as a MagicLinks partner retailer, and they’ve got a solid 2.6 MagicLinks Retailer Rating, for their long cookie duration, customer loyalty, and overall online + mobile buying experience. With the holidays fast approaching (and we do mean FAST), it’s time to think about gifts – and gift guide videos! Even if your audience is mainly childless young adults, they’ve probably still got kids to shop for. We guarantee that Melissa & Doug has just what you and your subscribers are looking for, for kids of all ages. Link up today!



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