Everyone wants to be a YouTuber – and why wouldn’t they? Fame, fortune, fun, and fans, what’s not to like? With 23 million+ YouTube channels and counting, though, “making it” on YouTube is hard. Really hard. We’re here to help. There are a lot of common mistakes new YouTubers make
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How to Avoid Mistakes New YouTubers Make
1. Stealing or Pre-Posting Another YouTube Channel’s Content
Many channels re-cut other creators’ videos and post them as their own, but that’s 1) borderline illegal, 2) not profitable, and 3) not sustainable for true long-term growth & income. Don’t do it. (Sharing content from other creators with credits is great, though.)
2. Stealing Metadata From Other YouTubers’ Videos
This relates directly to #1 above: Metadata refers to the description, SEO, etc on a video, and many YouTubers will just copy & paste metadata word for word from a more popular video. This can incur copyright infringement claims, and it’s just plain lazy. So, don’t do it. Take the time to craft your own video descriptions, tags, and titles that stand out.
3. Forgetting Your CTAs & Subscribe Buttons
A CTA (or Call To Action), is what YouTubers do every time they say, “Welcome back to my channel! If you’re new here, hit that subscribe button to see more videos from me every week!” or “Did you like this video? Hit the like button, subscribe, and comment down below with your thoughts!” A call to action mobilizes viewers to engage with you, which makes them want more.
4. Buying YouTube Followers, Likes, Views, and Comments
Buying your way to a high subscriber & view count is expensive. It’s also incredibly easy for viewers, brands, etc to detect fake followers. Grow your following the organic way, and you’ll be rewarded with a loyal fan base that stays.
5. Not Collabing With Other Creators
Collabing is an awesome way to stretch your creative muscles AND gain new subscribers. Pick someone whose work you love, and reach out. You’ll engage one anothers’ fan bases, and might pick up some new viewers.
6. Focusing On Quantity Over Quantity
Yes, you should aim to stick to a regular uploading schedule – but never at the expense of quality content. If you’re not 100% interested in a video, your viewers can tell, and your channel will suffer.
7. Posting the Same Content Across All Platforms
Promoting your content across all your channels is a must-do, but if you’re just hitting copy + paste, it won’t have much effect. You should cross promote, but also make sure you’re creating original content JUST for each network.