Want to quit your job & go pro on social media? You’ve gotta establish a steady stream of income, first. Professional influencers diversify earnings sources, but concentrate on earning commissions through ad revenue and affiliate links. Ad revenue comes & goes, but an affiliate link with a long cookie duration earns for a lifetime.
Get Paid On YouTube:
Have you ever binged a creators’ videos for hours – and clicked through to buy that holy grail mascara in a Monthly Favorites video? Even if that video is years old, if the creator uses affiliate link, they just earned a commission. That’s precisely why monetizing YouTube (and your other channels) with affiliate links is essential.
The highest-earning, highest-viewed period for content is typically the first 72 hours after publication. But (and you knew there was a “but” coming, didn’t you?) what if your fans click, but don’t purchase right away? Meet your new BFF: Cookie Windows.
What Is A Cookie?
Cookies, tracking codes embedded in links, tell a retailer where the sale came from (aka, who influenced the sale). When your fan clicks your MagicLink, the retailer’s cookie is embedded in their browser.
What Is Cookie Duration/Cookie Window?
Tracking cookies, like real cookies #nom, don’t last forever. Each retailer sets their preferred cookie duration with their affiliate network, usually lasting between 1-30 days.
So: If a fan clicks your MagicLink to a brand with a 30-day cookie window, but doesn’t make a purchase that day, your commission isn’t lost yet! Provided the fan a) goes back to the brand’s website & purchase before the cookie window expires, and b) doesn’t clear their browser’s history & cookie cache, you are credited with influencing the sale. If your fans engage with your content a lot, they’ll continue to see you using the same products, which makes them trust your recs more – and buy more!
Translation? Trust = Sales!
How Can I Get My Fans to Purchase *NOW*, So I Don’t Have to Worry About Cookie Windows?
Around 68% of all online shopping carts end up abandoned & unpurchased, languishing in Shopping Purgatory. Fortunately, MagicLinks’ data proves that creators can turn cart abandonment into sales.
Use this three-step mantra: Choose, Create, Fuel.
- Choose brands with the best mobile shopping experience
Humans are lazy: We want the quickest, best results, with minimum effort. It’s an evolution thing.
40-50% of all online purchases are made on mobile devices, and a streamlined, easy mobile shopping + checkout experience increases impulse buys… and DECREASES shopping cart abandonment.
- Create ObsessedWith.It pages for every post & video
Again, mobile shopping is advantageous: With ObsessedWith.It, every product you recommend is at your fans’ fingertips, which unconsciously causes them to keep scrolling, tapping, and purchasing.
- Fuel a sense of urgency in your fans
A one-day sale, a limited-edition product, being at the forefront of the latest trends, etc. Use lots of CTAs (Call To Action) in your content to call out your shoppable MagicLinks + ObsessedWith.It.
- “This is THE bag of the summer, and Nordstrom is the ONLY place carrying it, so grab yours before they’re all gone!”
- “Tap the link in my description to shop Urban Decay’s newest foundation at Sephora!”
- “Swipe up to shop my look & get it in time for New Year’s Eve parties!”
Can Cookies Be Overwritten (or Stolen?)
Unfortunately, yes. If a fan clicks your MagicLink, but during the shopping process, clicks through a coupon or cash back website to find a deal… The cookie code in that site’s affiliate link can override your MagicLinks’ cookie. The same goes for coupon browser extensions & apps.
How Do I Keep The Cookies – and the Cash?
Use MagicLinks Retailer Ratings factors like Cookie Duration, Sales Funnel Solution, and Cashback & Coupon Commission Loss to determine a brand’s dedication to awarding commissions to the channel (YOU!) that influenced the sale in the first place. The higher the score (on a scale of 0 – 5), the better. We give you the best, most transparent performance reporting, so you can focus on creating content!