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Real Influencers, Real Life: How MagicLinks Creators Are Navigating COVID-19 Content

Cover: @chelseatrevor, @amymacedo, and @jujhavens
 

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All-day photoshoots in gorgeous parks or busy city streets are out. “Shop With Me” videos can’t happen. Travel vlogs suddenly seem gauche. Prom GRWMs are cancelled. But… People are consuming more social media content than ever before, because they’re quarantined at home. What’s an influencer to do?

In the words of Ross from Friends: “PIVOT.”

We’ve seen some amazing creativity from MagicLinks creators, in both brand-sponsored and native content. The show must go on!
 

Adjust Your Style

You’re not going to Cabo for Spring Break now, so a bikini haul is out. Why not try a loungewear lookbook? Shop My Closet or Shop My Stash?

This Shop My Stash video from Julia Adams is inspiring her fans to create fun new makeup looks from what they already have – and, okay, maybe to do a quick Sephora order.
Marie Jay’s COMFY BASICS: Loungewear, Bodysuits, Tees & Workout Clothes shows how comfy can look oh-so-stylish. It’s relatable, fun, and of course, totally shoppable.

 

Encourage Quarantine – But Be Careful What You Say

YouTube is monitoring all content, especially anything mentioning COVID-19, coronavirus, quarantine, and other pandemic buzzwords. Many channels have had videos demonetized when they spread misinformation, or appeared to be trying to profit off of the panic. Instead, MagicLinks creators are urging safety and helping their fans stave off boredom.

We’re loving Margot Lee’s “Quarantined Day In My Life (My Thoughts, Online Classes, Activities) #withme” as a way to invite fans into her life, encouraging social distancing, and entertain them at home.
Jessica Braun’s Weekly Vlog // New Makeup, Easy Meals to Make, 5-Minute Makeup Routine details how she and her family are #socialdistancing, but having lots of fun and keeping busy.

 

Spotlight Brands With A Cause

Many brands and influencers are using their platform to raise money for pandemic relief. Sales matter, yes, but right now, supporting those in need is a must.

Mel Inspired partnered with Everlane in a sponsored video about their spring 2020 collection, which donates all profits from their 100% Human Collection to Feeding America’s COVID-19 Response Fund. Combining style, ethics, and charity resulted in a fun-to-watch video that has driven thousands in sales.
Naomi Victoria worked with feminine hygiene brand Callaly to produce this MORNING ROUTINE 2020 | Working from home, Workouts, Loungewear, Makeup & More. Callaly is a certified B-Corp, and donates a portion of profits to pro-women charities.

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