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All-day photoshoots in gorgeous parks or busy city streets are out. “Shop With Me” videos can’t happen. Travel vlogs suddenly seem gauche. Prom GRWMs are cancelled. But… People are consuming more social media content than ever before, because they’re quarantined at home. What’s an influencer to do?
In the words of Ross from Friends: “PIVOT.”
We’ve seen some amazing creativity from MagicLinks creators, in both brand-sponsored and native content. The show must go on!
Adjust Your Style
You’re not going to Cabo for Spring Break now, so a bikini haul is out. Why not try a loungewear lookbook? Shop My Closet or Shop My Stash?
Encourage Quarantine – But Be Careful What You Say
YouTube is monitoring all content, especially anything mentioning COVID-19, coronavirus, quarantine, and other pandemic buzzwords. Many channels have had videos demonetized when they spread misinformation, or appeared to be trying to profit off of the panic. Instead, MagicLinks creators are urging safety and helping their fans stave off boredom.
Spotlight Brands With A Cause
Many brands and influencers are using their platform to raise money for pandemic relief. Sales matter, yes, but right now, supporting those in need is a must.