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Getting Married? Top-Performing Bridal Style & Content Strategies

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Getting married this year? Congratulations! YouTube goes crazy for wedding videos, whether it’s makeup artists showing you how to achieve that bridal glow, or creators letting their fans see their special day up close. Popular wedding video genres include day-of vlogs, GRWMs, DIY decor ideas, wedding dress shopping follow-me-arounds,


We can’t get over how calm and gorgeous Taylor R. is in her Get Ready With Me On My Wedding Day! | Soft Sparkly Bridal Makeup video!


Alice + Olivia Marrgo
Crystal Heels

$225 on sale at Orchard Mile
Brides end up standing a LOT on their wedding day. With a petite 1.5″ kitten heel, but plenty of sparkle, these shoes are wedding day ready.

Tulip Pavé

$950 at Oscar de la Renta
This opulent, glittering necklace is the perfect counterpoint to a minimalist wedding gown & classic veil. Available in silver- or gold-tone.

Jennifer Behr
Sabine Earrings

$525 at Revolve
Wedding flowers eventually wilt and fade, but these dramatic dangling flower earrings will be a piece brides will treasure for years to come.

Lilly Lashes for Sephora
Collection Lash Set

$40 on sale at Sephora
The big day demands big, beautiful lashes, that somehow look totally natural. We don’t know how, but it just DOES.

Sandra Mansour Tulle
Long Sleeve Dress

$1,185 at Shopbop
Ultra-romantic, yet ultra-fashion forward, this soft gown features a geometric lace overlay over a pale nude slip.

Sheer Stay All Day
Liquid Lipstick

$16 on sale at Stila Cosmetics
Available in five luscious shades, this sheer lipstick really DOES stay all day: A classic look that stands up through kissing, toasting, & feasting.

Babassu Foundcealer
Skincare Foundation

$39 at Tarte Cosmetics
Sweat-proof, tear-proof, and with a buildable, radiant finish, this is a wedding-day-worthy foundation if we ever saw one.

Palindrome Sugar High
Waist French Shorts

$80 at Nordstrom
“Something blue”, anyone? These alluring, lacy vintage-style tap shorts will be a comfortable change of pace from the usual thong.

Twigs & Honey
Twinkling Pearl Vine

$190 at BHLDN
Wind this glittering, gold-plated vine around your updo, through your braid, or wear it as a boho-style halo for the ultimate in customized wedding glam.

Honeymoon Dreamer
Crochet Bikini

$20 on sale at Boohoo
Honeymoon-approved swimwear: It’s right in the name! Perfect for pool or beachside lounging with your new spouse, & for #honeymoon IG photos.

St. Tropez Tanning
Essentials Starter Kit

$27 at JCPenney
Get tropical honeymoon beach-kissed skin (Without the wrinkles & potential for skin cancer) with this three-piece self tanning kit.


$98 at Kate Spade
Advertise your newlywed status AND protect your skin from the sun in this cheeky straw hat, accented with a grosgrain band & bow.


$1,114 at La Perla
Made from real silk, this 1930s screen siren-style robe looks great in wedding day getting ready photos…. AND on the honeymoon.

Prep + Prime
Fix+ Spray

$27 at MAC Cosmetics
Designed originally to help makeup last under harsh photography + filming lights, this spray has been a wedding makeup artist staple for years.

Alison Lou
Mrs. Ring

$950 at Moda Operandi
Mrs. C? Mrs. Z? Gift the new bride with this yellow gold-and-diamond ring, customizable with the last name initial of your choice.

Calpak Trunk 22″
Rolling Suitcase

$145 at Nordstrom
Pack light (hey, bikinis don’t take up much room, right?) in this chic carryon, designed to look like an old-school travel trunk.

Cover image courtesy of

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