As of December 2017, over 300 hours of video is uploaded to YouTube every.minute. That’s…. a lot.
So how do you stand out? You pay attention to trends, and make sure you’re at the forefront of them. We’re here to help. Read on for three key video formats you need to be making the most of, plus examples from superstar MagicLinks creators!
Allegra Shaw: SPRING TRY ON HAUL (Zara, Urban Outfitters, Revolve + Bikinis)
HAUL VIDEOS
YouTubers buy a LOT more stuff than the average consumer, in order to keep producing fresh content and evaluate new product releases. Guess what? Your viewers want to see EVERYTHING you buy, even if you don’t end up doing an in-depth review or tutorial. They trust you because you’re not being paid to buy or promote that item, like with a celebrity spokesperson.
Haul videos generally see traffic spikes around holidays, seasons, and trends, because viewers are looking for inspiration for gift ideas, how to style new trends, etc.
Take the time to talk about each item: Why did you choose it? What do you like about it? Where did you buy it? MagicLink all of the items in your video description box, even for items you didn’t end up liking or keeping. After all, your fail product might be someone else’s holy grail product!
Taylor Horn (ThaTaylaa): WHOLE FOODS MAKEUP & BEAUTY Shop With Me! First Impressions & Wear Test…
SHOP WITH ME
Why do fans love Shop With Me videos? Because it lets them feel like they’re your IRL friend, hanging out and hitting your fave stores up to search for hidden gems and bargains.
Do talkthrough tours of stores, showing footage of you in fitting rooms and browsing racks. Explain why you do and don’t buy certain items, suggest outfit combos or decorating ideas. Pro tip: Make a point of being extra polite to store employees. You never know how old your viewers are, so it’s important to be a good example, as old-fashioned as that sounds.
Zabrena: Full Face of First Impressions Makeup Tutorial | DRUGSTORE
FIRST IMPRESSIONS
Whether you’ve bought an item or were sent it for review, open it on camera for the first time whenever possible. Fans love seeing your real, natural first impression of a product. Be honest with your opinions, because that will build trust with your fans, making them want to continue to watch your videos and buy items you recommend + link to.
And remember… Your fans’ trust in you is what
leads them to click + buy through your MagicLinks.
leads them to click + buy through your MagicLinks.
Cover image courtesy of The Next Scoop
