What is the Nordstrom Anniversary Sale
Nordstrom offers brand-new arrivals from highly sought-after brands on sale at limited low prices. Anniversary Sale items are available both in Nordstrom stores and Nordstrom.com across all categories: Women, Men, Kids, Beauty, and Home. This year, Nordstrom Anniversary Sale runs from July 9 through August 4—prices go up August 5.
BUT WHY DOES THIS APPLY TO MY CONTENT?
✨ Last year, MagicLinks Creators earned an average of $60 per Nordstrom Link during the Nordstrom Anniversary Sale.
✨ On average, MagicLinks Creators earn 2x more commission during the Anniversary Sale period than on Black Friday!
✨ If you don’t typically link to Nordstrom, the Anniversary Sale is the best time to introduce your followers to their brands and products!
So let’s dig into strategy: here’s your playbook for creating and sharing content to earn big during the Nordstrom Anniversary Sale this year.
Key Dates
June 27 Product Preview
Scope out the brands and products that will be discounted before the Anniversary Sale starts. Then, create your product wishlist using our shoppable storefront tool, ObsessedWith.It. Here’s ours!
July 9 Icon Early Access
Nordstrom Card holders with Icon status will have access to shop the sale during these dates.
July 9 MagicLinks x Nordstrom Bonus Opportunity Begins
July 10 Ambassadors Early Access
Nordstrom Card holders with Ambassador status will have access to shop the sale during these dates.
July 11 Influencer Early Access
Nordstrom Card holders with Influencer status will have access to shop the sale during these dates. *Note this is the name of a cardholder threshold.
July 15 Public Access
Starting July 17th everyone will have access to the sale.
August 4 Sale Ends
Commission Rate & Cookie Window
Commission Rate: 11% (+1% from last year!)
Cookie Window: 14 Days
Products & Content Stories
KEY BRANDS
Vince, Veronica Beard, Al Saints, Free People, Farm Rio, Mother, Cinq a Sept, Eileen Fisher, Hugo Boss, Canali, Theory, Birkenstock, Hoka, On, Sam Edelman, Ugg, Zella, Open Edit, Caslon, BP, Nordstrom Brand, MAx Mara, Natori, Nike, Bon Levy, JW Pei, Madewell, NYJD, Chanel, Ilia Beauty, Osprey, MVMT, Shark Beauty, 111Skin and more!
✨Download the Full Anniversary Sale Product Sku lists Here✨
CONTENT STORIES
- The Collared Sweater
- Timeless Jewelry
- The New Suit
- The Wide Leg Denim
- The Luggage
- The Classic Coat
- The Fashion Flat
- The Active Set
- The Active Sneaker
- The Glow Edit
- Beauty Tools
Linking Strategy
✨ Create content about how the sale works. Educate your followers on access dates, brands and products that will be on sale, and direct them to your MagicLinks Shoppable Storefront so they know exactly where to shop your picks when the sale starts.
✨ Add Nordstrom MagicLinks to your current content now—you’ll drop cookies as your audience shop you’ll earn leading up to the sale.
✨ Add your Nordstrom Sale Shoppable Storefront link to TikTok, Instagram, and YouTube for the duration of the sale.
✨ Create links to category landing pages—we call these MegaLinks. Creators can earn more from these links because shoppers have the freedom to explore and add more items to their cart. As long as you’ve dropped your cookie you’ll receive an earning on every item! Key Category Pages:
- Anniversary Sale Landing Page
- Anniversary Sale: Designer Landing Page
- Nordstrom Sale Shoes
- Nordstrom Sale Jewelry
- Nordstrom Sale Makeup
- Nordstrom Sale Dresses
✨ Download the MagicLinks iOS App and desktop extension for quick and easy link creation.
MagicLinks x Nordstrom Bonus Opportunity
Boost your earnings this summer with MagicLinks’ exclusive Nordstrom bonus program! Earn at least $1000 in sales from July 9 – August 4 and earn a bonus!
BONUS DATES
July 9th – August 4th: Start earning more when you hit $1000 in Nordstrom Gross Sales
HOW TO PARTICIPATE
- Email creatorsuccess@magiclinks.com with “I’m opting into the Nordstrom Bonus Event!”.
- Create Nordstrom links via MagicLinks and share them with your audience from July 9-August 4.
- We’ll track your progress and bonus your account if you hit a target once the bonus period is over.
*Creators may unlock (1) bonus payout.
Social Toolkit
✨ Become a power user of Instagram stories, YouTube shorts, and TikTok during the sale—link to top trending products across the MagicLinks community during the sale, even if you don’t plan to purchase for yourself.
When tagging Nordstrom Anniversary Sale related content on social platforms, use #Nordstrom and #NSale. Nordstrom handles include:
- Instagram:
@Nordstrom
@NordstromMen
@NordstromBeauty - TikTok: @Nordstrom
- Facebook: Facebook.com/Nordstrom
- Pinterest: pinterest.com/Nordstrom
Sample Content
Guidelines
DO
- Always follow FTC regulations
- Create original content across social channels
- If shopping in store, be respectful to associates and fellow shoppers.
- Use hashtags #Nordstrom #Nsale and #MagicLinks in content
DONTs:
- Don’t associate any giveaways or contests with Nordstrom content.
- You are encouraged to optimize your own site to garner traffic around the Nordstrom Anniversary Sale, however, you may not purchase any keywords on
search sites related to Nordstrom or any variation thereof, i.e. “Nordstrom Sale,” “Nordstrom Anniversary Sale,” etc.
