Marketing Automation Manager
About Us:
MagicLinks powers social commerce through an exclusive marketplace for video influencers and the worlds’ leading brands. Our technology enables creators to earn steady income by sharing the products they love. We provide brands with creator investment data and tools to propel creator success across all social video platforms. We are digital video natives, driven by data, passionate about the content creator community, and committed to excellence.
We are an award winning Certified B Corporation that has been featured in Inc Magazine, Business Insider, WWD and The Information, amongst many others. In 2021, we were named to the annual Inc. 5000 list of the fastest-growing private companies in America and in 2020 became a member of 1% for the Planet. Learn more about our Responsible Impact initiatives here.
We work hard, move fast, and have a ton of fun along the way. Come join us!
Seeking:
If you are interested in a Marketing Automation Manager role and have Hubspot experience, please read on. A successful candidate will be motivated by an entrepreneurial, fast-paced, and highly collaborative environment, have high-quality standards, and be passionate about making an impact and driving growth in the influencer space.
We're looking for someone who is a self-starter, eager to learn, and is data-driven and results motivated.
Location: Remote in select states* or hybrid in Venice, CA in the heart of an inspiring and eclectic artist community
*AZ, CA, FL, GA, IL, IA, KS, MD, MA, MI, MN, MO, NY, NC, OH, OR, TN, TX
Responsibilities:
We are looking for an experienced Marketing Automation Manager to develop and implement the automated email marketing strategy at MagicLinks. This includes email acquisition, customer engagement, and nurture campaigns to grow lasting relationships with prospects and customers. This person will be responsible for creating and executing email campaigns and automation - creating complex workflows, email tests & sends, database maintenance, copywriting, and data analysis.
They must be able to quickly and effectively test, analyze results, create reports, and optimize accordingly. The right candidate is proactive, highly organized, and pays close attention to detail. They must have excellent writing, automation, and organization skills. As the Marketing Automation Manager, you will report to the Director of Marketing Automation.
Your Role:
- Help own our marketing automation system, Hubspot, and manage all external strategic email communications
- Design and implement automated email marketing campaigns (execute campaigns from ideation to copywriting to implementation and analysis)
- Set up and monitor workflows in Hubspot for customer communication, influencer communication, and nurture campaigns for prospects & customers
- Support the management of our Sales and Marketing tech stack to ensure seamless automation, system integrations, data hygiene, integrity of lead and contact lists, and process adherence
- Build & scale lead scoring and refine the lead journey from prospect to customer
- Manage and organize lead generation, nurture, and retention email outreach at scale, including email list management, list cleansing, database upkeep, and email sends
- Help identify and test new customer acquisition opportunities to improve performance and / or reduce costs while driving growth and revenue
- Ensure emails follow industry policies and best practices
Minimum Qualifications:
- 5+ years of experience in email marketing, ideally in B2B.
- 2+ years of Hubspot experience required
- Email and list management experience
Preferred Qualifications:
- Familiarity with analytical and database tools, strong knowledge of Excel
- Excellent written communication and copywriting skills
- Strong project management skills
- Detail-oriented with proven results driving awareness and conversion
- Aptitude for being organized with flexibility to deliver results in a dynamic, fast-paced, ambiguous environment
- Strong on strategy & execution
- Naturally curious and driven to find creative solutions with an A / B testing and optimization mindset
- Startup or experience with a high-growth company preferred
- Bachelor's degree in Marketing or relevant field.
Compensation
- The US base salary range for this full-time position is $70,000 - $110,000 + bonus + equity + benefits. Our salary ranges are determined by role and level of experience relevant to the job. The range displayed on each job posting reflects the range for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
- Full-time employees are eligible for full health care benefits
A Few Words on Diversity
We're equally committed to diversity, equity and inclusion in our workplace and in how we show up in this world. To us, diversity means recognizing that different views and experiences are as important as those we're already familiar with. It means taking radical ownership of the things we affect as individuals and as a company - including even inherited ways of doing things which may be destructive or biased and which we must work to change. It means looking at the world and making sure we embody as many of its best qualities as we can, and striving for that as a matter of principle, not as a marketing goal we check off a list.
This is how we strive to practice We define diversity as making sure (1) our table represents people from varying backgrounds, (2) inclusion as making sure our people have a seat at the table, and (3) equity as making sure our people have the same means to get to the table in the first place. Externally, we apply the same policies to partnerships, marketing, and product development.
Ultimately, diversity goes beyond what we look like, who we are, who we love or how we think. Diversity is shorthand for an integrity-driven way of operating and growing every single day, and we wouldn't have it any other way.
If interested, please apply to our LinkedIn job posting.
If you are interested, send us your resume to jobs@magiclinks.com