Have you felt the shift lately? Innovative, sustainable products are getting more affordable every day. Creators are talking about the minimal packaging of their new products almost as much as the actual goods. In fact, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest this year.
As the only certified B-Corp in the influencer marketing industry, we are passionate about sustainability, so we love that it’s becoming more mainstream. Check out this guide to our fave on-trend sustainable products to educate and inspire your followers:
Body-positive brand, Everlane, is at the top of our list. They call their ethical clothing manufacturing practices “radical transparency,” and we’re into it. We are obsessed with the ethical labor practices at their factory in Ho Chi Minh, Vietnam – seriously this is amazing. If you are as in love with their 100% Human Collection as we are, link to The 100% Human Typography Hoodie (60% off for a limited time).
Then there is Public Goods, a new online store specializing in essentials like food, household, and personal care products. We especially love their eco-friendly, reef-safe SPF 50 Spray Sunscreen right now, but their whole Tree-Free paper products line of wet wipes, panty liners, paper towels, kleenex, toilet paper and more makes us feel good about choosing planet-healthy options for the products we need.
We think it’s super savvy when brands offer best sellers like the Keurig® K-Mini Plus™ Single Serve K-Cup® Pod Coffee Maker (only $60 rn!) next to equally essential kitchen must haves like the Natural Home Products Moboo® Compost Bin in Cherry, so you can compost your coffee grinds. Just ask our very own @toasttostyle, who recently started composting herself!
Our next fav, LARQ, donates 1% of all sales to 1% for the Planet, one of our proud philanthropic partners at MagicLinks. They’ve created “the world’s first portable self-cleaning water bottle and water purification system,” utilizing UV-C LED light to eliminate up to 99.9999% of bio-contaminants from your water and the actual bottle. The LARQ Bottle PureVis™ seriously may be the last water bottle you ever buy – we love this more budget-friendly option as a bestie gift: 17oz LARQ Insulated Bottle in Granite White.
e.l.f. Cosmetics recently made it easy to support sustainable products when they redesigned their packaging, removing secondary cartons, vacuum-formed trays, paper insert cards, and slimmed down secondary boxing! Their “virtual try-on” option and shade match guarantee make it super easy to share that all e.l.f. products are cruelty-free, vegan and free of a ton of yucky chemicals. We love their Camo CC Cream and Bite-Size Eyeshadow.
Snag a pic of your fresh look vintage style with your new wooden camera – what?! B&H Photo offers wooden cameras in a range of hardwoods in a pinhole-style camera that keeps everything in focus, every time. We love the Lensless 11 x 14″ Wooden Pinhole Camera (Baltic Birch). Fits perfectly into the Kelly Moore Bag Luna Vegan Day Bag!
So get dressed in your ethically made clothing, make coffee, check the compost, use your cruelty-free makeup, snag a pic, grab your Larq water bottle and you are on your way! We love when brands make it easy to choose more sustainable options. Check out our last post about plastic-reducing trends you can tap into – like a 326 million person movement who would rather make more sustainable decisions imperfectly than not at all. From our fam to yours – we’re with you! Follow our own journey to zero impact for inspo.